Would you file your taxes on time if you knew everyone on your street did? Using behavioural science to gently sway humans into action is not new—ask the Don Drapers of the world, or just reflect on what was (really) behind your latest impulse buy. But what happens when the same principles advertisers have been using for decades are applied to public policy? “The Nudge Unit” explores using new behavioural research for the public good, in the era of Big Data.
Join cofounder of Deloitte’s Behavioural Insights unit Amira Choueiki, along with researchers, Jennifer Gold (Mowat Centre) and Dilip Soman (Rotman School of Management), as they sit down with moderator and Bloomberg View editor Christopher Flavelle to discuss accounting for people’s cognitive quirks and biases when crafting public policy.
- General admission: $15
- Students (with valid ID): $10
Presented in partnership with
- April 5, 2014
- 2:30 pm
- Gardiner Museum, 111 Queen's Park, Toronto