The Nudge Unit

  • April 5, 2014
  • 2:30 pm
  • Gardiner Museum

Would you file your taxes on time if you knew everyone on your street did? Using behavioural science to gently sway humans into action is not new—ask the Don Drapers of the world, or just reflect on what was (really) behind your latest impulse buy. But what happens when the same principles advertisers have been using for decades are applied to public policy? “The Nudge Unit” explores using new behavioural research for the public good, in the era of Big Data.

Join cofounder of Deloitte’s Behavioural Insights unit Amira Choueiki, along with researchers, Jennifer Gold (Mowat Centre) and Dilip Soman (Rotman School of Management), as they sit down with moderator and Bloomberg View editor Christopher Flavelle to discuss accounting for people’s cognitive quirks and biases when crafting public policy.

  • General admission: $15
  • Students (with valid ID): $10



Presented in partnership with

Spur is a national festival of politics, art and ideas and is a catalyst for change in Canada.

Through nationally relevant and locally nuanced discussions, presentations and performances, the festival seeks to spur its participants to action on issues affecting Canadians. Feisty, multi-partisan, forward-looking, and solution-driven, this national railway of ideas will provide Canada with vital new cultural infrastructure for the 21st century.

Founded in 2013, the festival has already grown from three to five Canadian cities, with plans for further expansion across the country. Produced by the Literary Review of Canada in partnership with Diaspora Dialogues, Spur prides itself on its community partnerships, cultural connections and a focus on accessibility and diversity.

© 2017 Spur Festival | Mailing list