Managing a Political Brand

  • May 25, 2014
  • 12:00 am
  • World Art Centre @ SFU's Goldcorp Centre for the Arts
Barbara Yaffe

Groucho Marx perhaps said it best: “Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.”

Politics and politicians are always good for a laugh, but in a job that relies entirely on public opinion this might be a problem. How does one manage a political personality amidst the noise of, well, politics?

Featuring pollster and political strategist Hamish Marshall, strategist Mira Oreck and communications consultant Bob Ransford. Moderated by Vancouver Sun columnist Barbara Yaffe.

  • General admission: $15
  • Students (with valid ID): $10



Spur is a national festival of politics, art and ideas and is a catalyst for change in Canada.

Through nationally relevant and locally nuanced discussions, presentations and performances, the festival seeks to spur its participants to action on issues affecting Canadians. Feisty, multi-partisan, forward-looking, and solution-driven, this national railway of ideas will provide Canada with vital new cultural infrastructure for the 21st century.

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