Clive Veroni, author, Spin: How Politics Has the Power to Turn Marketing on Its Head. In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are applied to the world of consumer marketing.
This event will include a continental breakfast.
- General admission: $20
- Students (with valid ID): $10
- April 8, 2016
- 7:45 am
- Ben McNally Books, 366 Bay Street, Toronto