Books That Spur: Clive Veroni on Spin

  • April 8, 2016
  • 7:45 am
  • Ben McNally Books
Spin

Clive Veroni, author, Spin: How Politics Has the Power to Turn Marketing on Its Head. In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are applied to the world of consumer marketing.

This event will include a continental breakfast.

  • General admission: $20
  • Students (with valid ID): $10

Participants

Moderator



Spur is a national festival of politics, art and ideas and is a catalyst for change in Canada.

Through nationally relevant and locally nuanced discussions, presentations and performances, the festival seeks to spur its participants to action on issues affecting Canadians. Feisty, multi-partisan, forward-looking, and solution-driven, this national railway of ideas will provide Canada with vital new cultural infrastructure for the 21st century.

Founded in 2013, the festival has already grown from three to five Canadian cities, with plans for further expansion across the country. Produced by the Literary Review of Canada in partnership with Diaspora Dialogues, Spur prides itself on its community partnerships, cultural connections and a focus on accessibility and diversity.

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